定 价：17 元
丛书名：21世纪实用商务英语教程/高等教育百门精品课程教材建设计划一类精品项目
- 作者：邓之宇，张立玉编著
- 出版时间：2007/3/1
- ISBN：9787307053465
- 出 版 社：武汉大学出版社
- 中图法分类：H31
- 页码：173
- 纸张：胶版纸
- 版次：1
- 开本：16K
本书共有十个章节，系统而又全面地介绍了电子商务的基础知识，对其中关键的电子商务术语均给出了注释。其中网上时文阅读文章针对性、时效性很强。本书注重理论与实际应用相结合。对引导学生和读者积极参加实践活动，将书本的知识转化为一种谋生的手段有极大的帮助和参考价值。为了更好的配合教学，本书还配有课件供师生参考使用。
本书结合电子商务专业教学的实际需要，以其教学大纲为参考，通过国际权威机构、知名媒体和专业网站等途径采集出难度适中，涉及电子商务的历史、发展和理论；电子商务企业对客户、企业对企业的运作流程，网上支付网络安全，电子政务和电子商务的发展前景。内容丰富，具有新颖性、实用性和前瞻性，将电子商务知识与英语学习有机地结合起来，适合高等院校电子商务专业、外贸专业及商务英语专业的学生使用，也可供网络、商贸人员参考。
Chapter 1 Internet and World Wide Web
Section A E-Businen Essentials
The ABC of Internet and World Wide Web
Section B Online Reading Material
The Intemet and Business
Section C Online Surfing
What We Will Need to Get Staxted
Section D Supplementary Reading
E-English Rules the Waves
Chapter 2 Electronic Business Basics
Section A E.Business Essentials
Defining E-Business
Section B Online Reading Material
Power at Last
Section C Online Surfing
An E-mail Account
Section D Supplementary Reading
Whats the Meaning of @ in the E-marl Address
Chapter 3 Business-to-Business E-Business
Section A E.Business Essentials
Defining Business-to-Business E-Business
Section B Online Reading Material
How Business-to-Business Works
Section C Online Surfing
Search Engines and DLrectones
Section D Supplementary Reading
Google Is Adding Maior Libraries to Its Database
Chapter 4 Business-to-Consumer E-Business
Section A E.Business Essentials
Defining Business-to-Consumer E-Business
Section B Online Reading Material
Understanding B2C E-Business
Section C Online Surfing
Web Address and Domain Names
Section D Supplementary Reading
From a Librarian to Americas Richest Man.
Chapter 5 E-Business Web Site
Section A E-Business Essentials
Reviewing Web Hosting Vocabulary
Section B Online Reading Material
Usability of the E-Business Web Site
Section C Online Surfing
Visiting Online Stores
Section D Supplementary Reading
Big Media， Little Blogosphere
Chapter 6 Marketing Strategy for E-Business （ Ⅰ ）
Section A E-Business Essentials
Identifying Marketing Issues
Section B Online Reading Material
E-Marketing Planning
Section C Online Surfing
Online Advertising： Banner Ads
Section D Supplementary Reading
China Promises Intemet Bounty
Chapter 7 Marketing Strategy for E-Business （ Ⅱ ）
Section A E-Business Essentials ~
Market Research for E-Business
Section B Online Reading Material
Applying the Marketing Mix to E-Business
Section C Online Surfing
Online Forms
Section D Supplementary Reading
How Auction Sites Work Online
Chapter 8 Electronic Payments
Chapter 9 Security Issues
Chapter 10 Customer Service Strategies
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