《邮政英语》内容涉及邮政行业各业务板块,如:邮务类业务、速递物流业务、金融保险业务、集邮业务等。具体内容包括邮政历史、万国邮联、普遍服务、邮局、投递员、客户服务、集邮、直复营销、速递、物流、邮政技术与设备、邮政金融保险、社会责任和邮政可持续发展等方面的相关知识。
本教材编写队伍深入企业一线学习调研,长期为邮政企业进行邮政英语培训,开展多项教育和邮政课题研究,并且参与了邮政职业技能鉴定培训教材的编写和中国邮政网络培训学院的建设。本教材是编写组各位成员多年教学和企业实践经验的结晶。
我国高职高专教育的春天来到了。随着国家对高职高专教育重视程度的加深,职业技能教材体系的建设成为了当务之急。高职高专过去沿用和压缩大学本科教材的时代一去不复返了。
语言学家Hamer指出:“如果我们希望学生学到的语言是在真实生活中能够使用的语言,那么在教材编写中接受技能和产出技能的培养也应该像在生活中那样有机地结合在一起。”
教改的关键在教师,教师的关键在教材,教材的关键在理念。我们依据《高职高专教育英语课程教学基本要求》的精神和编者做了大量调查,秉承“实用为主,够用为度,学以致用,触类旁通”的原则,历经两年艰辛,为高职高专学生编写了这套专业技能课和实训课的英语教材。
本套教材的内容贴近工作岗位,突出岗位情景英语,是一套职场英语教材,具有很强的实用性、仿真性、职业性,其特色体现在以下几个方面:
1.开放性
本套教材在坚持编写理念、原则及体例的前提下,不断增加新的行业或岗位技能英语分册作为教材的延续。
2.国际性
本套教材以国内自编为主,以国外引进为辅,取长补短,浑然一体。目前已从德国引进了某些行业的技能英语教材.还将从德国或他国引进优
秀教材经过本土化后奉献给广大师生。
3.职业性
本套教材是由高职院校教师与行业专家针对具体工作岗位、情景过程共同设计编写。同时注重与行业资格证书相结合。
Unit 1 The Post
Reading 1 History of the Post
Reading 2 Universal Postal Union
Unit 3 Post 0ffice
Reading 1 Post Office of the Royal Mail
Reading 2 Being Your Own Postman
Unit 3 Mail Carrier
Reading 1 Delivering the Mail
Reading 2 Proud to Serve
Unit 4 Customer Service
Reading 1 How to Treat Your Customers?
Reading 2 Dealing with Difficult Customers
Unit 5 Philately
Reading 1 Such a Simple Idea-The Story of the Postage Stamp
Reading 2 The Philatelist's Passion
Unit 6 Direct Marketing
Reading 1 Mailshots
Reading 2 A Piece that Pops
Unit 7 EMS and Logistics
Reading 1 TNT Express
Reading 2 UPS Supply Chain Solutions
Unit 8 Postal Technology and Equipment
Reading 1 Sorting the Mail
Reading 2 The Challenge of Emerging Technologies
Unit 9 Postal Finance and Insurance
Reading 1 Japan Post Bank
Reading 2 How Does Insurance Work?
Unit 10 Social Responsibility
Reading 1 Leaving a Green Footprint
Reading 2 Taking Responsibility
7. If you welcome complaints you're able to rectify the problem, then you are contributing towards your Striving for Excellence.
8. You should also realize that sometimes for no apparent reason your customers may feel: Hassled, Upset, Angry and Confused.
So you should always think about your customers' feelings. For example, if you must leave them at the counter to go away and gain the information you need, tell them what you are doing and why. Don't leave them guessing. One person's attitude towards a customer can change that customer's opinion of the whole organization. Keep your customers satisfied. Dissatisfaction leads to losing customers and losing customers means less revenue.
9. Finally by asking questions you are able to find out the customers' true needs and not your perceived idea of these needs. Once you have found out their needs then you are able to make suggestions that will help them to gain the service best suited to them. Remember the customer does not like waiting, especially when it is not necessary. You know that sometimes long queues make it impractical to give your customers anything other than fast service, but fast service with a smile can send them away happy.
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