iCourse·课程:跨文化交际与地球村民/大学英语应用类课程系列
定 价:38 元
丛书名:大学英语应用类课程系列
- 作者:高永晨,孙倚娜 编
- 出版时间:2017/3/1
- ISBN:9787040469899
- 出 版 社:高等教育出版社
- 中图法分类:G115
- 页码:223
- 纸张:胶版纸
- 版次:1
- 开本:16开
《iCourse·课程:跨文化交际与地球村民/大学英语应用类课程系列》基于“知行合一”的跨文化交际模式,遵循循序渐进、与时俱进、学以致用的原则。通过对中西方文化异同的展示和分析,努力剖析其中蕴涵的深层文化根源,提供丰富的跨文化交际语境,引导学生发现问题之源,培养分析问题和解决问题的能力,增强多元文化意识,克服民族文化中心主义,提高跨文化交际能力。我们围绕主题,精心选择每一篇文章,用心设计每一个练习,并根据多年积累的跨文化交际教学的经验和使用《iCourse·课程:跨文化交际与地球村民/大学英语应用类课程系列》的体会,参考和整合了国内外新素材,推出了这本与“爱课程”相匹配、供高等学校非英语专业本科学生使用的教材。
《iCourse·课程:跨文化交际与地球村民/大学英语应用类课程系列》南十个主题构成十个单元。前七个单元与“爱课程”上的七个讲课专题一一对应,依次是:全球化与跨文化交际、交际与文化、言语交际、非言语交际、文化价值观、文化休克和跨文化交际能力。从第八单元起的后三个单元是全新的内容,依次是:教育中的跨文化交际、商业中的跨文化交际、网络中的跨文化交际。《iCourse·课程:跨文化交际与地球村民/大学英语应用类课程系列》各单元既独立成章,又前后贯通,环环紧扣,从理论到实践,无不体现出编者的用心良苦。每个单元由四个模块组成:Warmup,Readings,Exercises,and Additional Reading。我们从引出主题、导入主题内容,再到练习和拓展,力求从不同视角介绍和探讨跨文化交际的主要内容和一些重要问题,也给学有余力的学生对同一主题提供了进一步研修的阅读文献。每单元的练习又分为四个部分:Cultural Quiz,Group Discussion,Intercultural Practice,和Case Studies,内容丰富,趣味性、互动性、操作性均很强,可供学生课内外讨论或实践。希望通过这些环节的训练,促使学生主动把跨文化交际知识转化为有效得体的跨文化交际行为,真正做到知行合一,知行并进,行其所知,知其所行,全面提高自身的综合素养,在全球化时代做个合格的地球村民。
Unit 1 Globalization and Intercultural
Communication
Part 1 Warm Up
Part 2 Readings
Passage 1 What Is Globalization
Passage 2 Thinking Globally
Passage 3 What Is Intercultural Communication
Part 3 Exercises
Part 4 Additional Reading
Jack Ma Brings Alibaba to the U.S.
Unit2 Communication and Culture
Part 1 Warm Up
Part 2 Readings
Passage 1 A Wide-Angle View of Communication
Passage 2 What Culture Means to Us
Passage 3 Images of Culture
Part 3 Exercises
Part 4 Additional Reading
Functions of Culture
Unit3 VerbaICommunication
Part 1 Warm Up
Part 2 Readings
Passage 1 Verbal Language in Intercultural Communication
Passage 2 Direct and Indirect Communication Styles
Passage 3 Addressing People
Part 3 Exercises
Part 4 Additional Reading
Cultural Differences in Verbal Communication
Unit4 NonverbaICommunication
Part 1 Warm Up
Part 2 Readings
Passage 1 The Basics of Nonverbal Communication
Passage 2 Kinesics and Proxemics
Passage 3 Paralanguage and Chronemics
Part 3 Exercises
Part 4 Additional Reading
Do's and Taboos: Cultural Aspects of International Business
Unit 5 CulturaIValues
Part 1 Warm Up
Part 2 Readings
Passage 1 The Role of Values in Intercultural Communication
Passage 2 Patterns of Friendship
Passage 3 Family Structure
Part 3 Exercises
Part 4 Additional Reading
Hofstede-Bond Research on CulturalValue Orientations
Unit 6 Culture Shock
Part 1 Warm Up
Part 2 Readings
Passage 1 What Is Culture Shock
Passage 2 Symptoms and Effects of Culture Shock
Passage 3 Constructing Adaptive Cultural Transformation Competence
Part3 Exercises
Part 4 Additional Reading
Why Is Reverse Culture Shock Worse Than Culture Shock
Unit 7 Intercultural Communication Competence
Part 1 Warm Up
Part 2 Readings
Passage 1 Intercultural Communication Competence
Passage 2 Potential Barriers to Effective Intercultural Communication
Passage 3 Improving Intercultural Communication
Part 3 Exercises
Part 4 Additional Reading
Cultural Literacy: Understanding and Respect for the Cultural Aspects of Sustainability
Unit 8 Intercultural Communication for Education
Part 1 Warm Up
Part 2 Readings
Passage 1 Intercultural Communication in Higher Education Context: Pedagogical and Personal Imperatives
Passage 2 Intercultural Pedagogy: The Role of Education in Intercultural Communication
Passage 3 Multicultural Education: Learning Styles in a Multicultural Classroom
Part 3 Exercises
Part 4 Additional Reading
Chinese Students Adjust to American Education: When East Meets West, Differences Abound
Unit 9 Intercultural Communication for Business
Part 1 Warm Up
Part 2 Readings
Passage 1 Cross-Cultural Solutions for International Business
Passage 2 Ten Strategies for Success Abroad
Passage 3 Intercultural Communication in the Global Workplace
Part 3 Exercises
Part 4 Additional Reading
Culture in Advertising
Unit 10 Intercultural Communication For Cyberspace
Part 1 Warm Up
Part 2 Readings
Passage 1 Living Language
Passage 2 The Impact of New Media on Intercultural Communication
Passage 3 The Role of Social Media in Intercultural Learning
Part 3 Exercises
Part 4 Additional Reading
Globalization, Networking and Intercultural Communication
Bibliography